Transform and play: Transformers and Barbie team up for summer fun

Rise of the Beasts’ and ‘Barbie’ movies hit theaters this summer

Black Section Separator CREDIT:GOOGLE

Toy companies are capitalizing on the popularity of movies by creating co-branded toys and games that pair up with top blockbuster releases

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Co-branded toys and games create a unique marketing opportunity for toy companies, as they allow them to tap into a pre-existing fan base of the movie franchise

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The 'Transformers' franchise has been a major hit for toy company Hasbro, with the line of action figures and toys generating over $4 billion in sales

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Barbie, on the other hand, has been a beloved icon for over 60 years, making her the perfect partner for toy companies looking to target young girls

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These co-branded toys and games offer a great opportunity for children to engage in imaginative play and recreate their favorite scenes from the movies

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In addition to traditional toys, toy companies are also creating board games, puzzles, and other merchandise to accompany the movies.

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Co-branded toys and games are not only exciting for children, but also a great way for toy companies to increase sales and drive revenue.

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With the popularity of the 'Transformers' and 'Barbie' franchises, it's safe to say that these co-branded toys and games will be in high demand this summer.

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